Tourism Insights

Build strategies that effectively target foreign and domestic tourists by analyzing the spending behaviours and trends in Canadian tourism.

Uncover, Evaluate & Validate Spend Opportunities

Visitors to Canada and domestic tourists garner significant revenue for the country and tourism organizations. Tourism insights can fuel many strategic decisions for organizations, but these insights may be hard to come by with data collected from less-than-ideal methods. Moneris® Data Services offers timely, relevant tourism spending data from both foreign and domestic visitors. This data can be further broken down by visitor insights like country or province of origin and destination location. Government agencies and private tourism organizations have used our insights to inform budgets and better target visitors based on geo-location.

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Key Insights

Foreign Tourism

Gain an understanding of foreign tourism by analyzing consumer insights and buying behaviour of foreign tourists. Find out information like the type and volume of spending, peak spending periods and more.

Domestic Tourism

Gain insights on domestic tourism by examining the spending behaviour and trends of domestic tourists. such origin destination, length of stay, the nature of their spending as well as the impact of events on tourism spend.

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Access a sample Tourism Insights report and understand how our data is measured and represented for this solution.

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how we help

Improve Geo-Targeting

Employ footfall spending and location insights to understand where your customers are located and how their buying behaviour changes to improve your digital targeting.

* Residency is determined at an FSA level; determination is dependent on a certain minimal level of transactional activity on a card. To ensure the privacy and anonymity of individual cardholders, geo-locational reporting is at an FSA level (or higher); a specific geo-location will only be reported if it meets certain minimum constraints.

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