There may have been a decline in donations to charities in 2020 alongside the loss of many fundraising events due to COVID restrictions, but volumes recovered to pre-pandemic levels by Q2 2021 with the arrival of vaccines on the horizon.
- Last year, Canadians gave 80% more on Giving Tuesday as compared to 2019.
- While there were less donations on Giving Tuesday this year than last year, there was an 88% increase in donations week-over-week and higher volumes of donations throughout 2021 compared to pre-pandemic times.
- This year the average donation size also increased to $113.00 up from $105.00 in 2020.
- Top three most popular donation categories by dollar amount this Giving Tuesday were:
Sports and Wellness (including youth and community support programs)
Hospitals
Wildlife & Environment
- In 2020, the top three most popular charitable organizations were:
Humanitarian Aid
Sports and Wellness (including youth and community support programs)
Disease Research & Prevention
Giving is still top of mind for Canadians year round. With the return of fundraising campaigns this year monthly donation levels were back to pre-pandemic levels by the summer this year (Q2 2021).
- By Q2 2021, as COVID restrictions began to lift during the vaccine roll out and consumers were feeling more optimistic about the economy and job opportunities, there was a positive increase in donation volumes all across the country.
- In fact, Alberta, Manitoba, Newfoundland, New Brunswick, Nova Scotia, and PEI saw donations above pre-pandemic levels by Q2 2021.
- Newfoundland saw the highest increase in donation volumes in Q2 at 144% compared to the year prior, followed by PEI (97%) and Nova Scotia (88%).
Consider donating this Giving Tuesday and this holiday season, especially as there are many safe, contactless ways to give with tiptap.
- Moneris is partnered with tiptap, which provides touchless giving™ technology for non-profits and charities of all sizes. These contactless payment devices provide a safe alternative for donating without cash.
- The standalone near-field communication (NFC) enabled wireless devices developed by tiptap allow Canadians to “tap to give™” using a debit card, credit card, or digital wallet.
- Each pocket-sized unit functions as an autonomous POS system with a pre-set dollar amount, enabling contactless transactions without additional equipment or complicated back-end technology. Moneris securely processes the transactions to give donors peace of mind.
Quarterly Donation Trends (Year-over-Year Volumes) – All of Canada
About the data: Year-over-year volumes are based on a comparison to the same period in the year prior at Charities & Social Services across Canada. Moneris spending reports measure spending in Canada across a range of categories by analyzing credit and debit card transaction data. The figures and percentages cited are derived from aggregated transaction volumes being processed by Moneris in the applicable categories.
Giving Tuesday Donation Trends 2019-2021 (Year-over-year)
About the data: Year-over-year volumes are based on a comparison to the same period in the year prior. Giving Tuesday 2019 data is based on spending volumes at Charities & Social Services on December 3, 2019 as compared to November 27, 2018. Giving Tuesday 2020 data is based on spending volumes at Charities & Social Services on December 1, 2020 as compared to December 3, 2019. Giving Tuesday 2021 data is based on spending volumes at Charities & Social Services on November 30, 2021 as compared to December 1, 2020. Moneris spending reports measure spending in Canada across a range of categories by analyzing credit and debit card transaction data. The figures and percentages cited are derived from aggregated transaction volumes being processed by Moneris in the applicable categories.
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